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We are Paradoxx

WE ARE PARADOXX has just dropped on PrettyLittleThing. It's the Irish haircare brand that does things differently. Environmentally responsible, socially conscious, with haircare that is up to 97% natural, packed full of organic extracts and seriously performs. Like seriously. The gender-whatever haircare collection was developed by founder Yolanda Cooper to match the high performance, clean skincare brands she so often sought out. Each multi-tasking product is infused with powerful extracts native to Irish including kelp seaweed, carrageen moss, red clover, Celtic salt, whiskey and hops. Expect sleek gloss, lightweight bounce, silky softness and ultimate volume. They don't just care what goes into their products, but also what the products go into. The line is housed in reusable aluminium and is 90% plastic-free. PETA-certified vegan, Leaping Bunny-certified cruelty-free, toxin-free and proud supporter of 1% For The Planet. WE ARE PARADOXX - GOOD HAIR. GOOD CONSCIENCE.

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